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江苏箭鹿集团是苏北平原上崛起的一个大型企业集团,以宿迁市第一纺织厂为核心组建而成。从1986年初创时的一个小型镇办毛纺厂发展到如今这样大的规模,箭鹿走过了一条不寻常的发展之路。总经理刘庆年总结说:“走向市场才有生路,抢占市场才能发展,这就是箭鹿的秘诀。”那么,具体地说,他们又是如何走向市场、抢占市场的呢?这秘诀里头肯定还有一系列的秘诀。本期《企业纵横·企业之星》向你推出《箭鹿,在苏北平原上腾飞》。
Jiangsu Jianlu Group is a large enterprise group emerging from the plains of northern Jiangsu. It is composed of the first textile factory in Suqian. From the time when a small town-run wool spinning factory was founded in early 1986 to a scale as large as today, Arrowhead has taken an unusual development path. The general manager Liu Qingnian concluded: “The only way to reach the market is to take the market and seize the market to develop. This is the secret of the arrow deer.” So, specifically, how do they go to the market and seize the market? There must be one in this secret. The secret of the series. This issue of “Corporate Horizons and Corporate Stars” introduces you to “The Arrowhead, Taking Off on the Plains of Northern Jiangsu”.