“媚俗”(kitsch)或者“媚俗文化”是一个频繁出没于当代文学批评中的一个高频率词汇。随着文学市场商业化氛围越来越浓厚关于“媚俗”(kitsch)的争论越来越白热化,本文介绍了一些关于“媚俗”的代表性观点,并以80后作家韩寒的《三重门》为例,通过剖析其媚俗表征来探求其名声大噪的原因。 Kitsch or kitsch culture is a high frequency word that frequently appears in contemporary literary criticism. With the increasingly commercial atmosphere in the literary market, the controversy about “kitsch” is getting more and more heated. This article introduces some representative opinions on “kitsch” and takes Han Han’s “ Triple Door ”as an example, by analyzing its kitsch representation to find its fame.