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服装企业如何在一个理想的供应链网络中紧密协作,是时代性的大命题。“当服装品牌发展到今天,要想突破就必须降低库存、降本增效、快速反应。”亨谦咨询机构董事主席、传梭智造服装快反供应链执行长陈建志说。他认为目前有两类做法可行,一是不断上新,让消费者永远有新鲜感,像ZARA可以做到12天就上新款。二是做爆款,某品牌的一件丝光棉爆款衣服曾创下单11万件,赚一两千万元的业绩,仅供货工厂就盈利一两百万元。为什么能做到?这还要源于大数据下的供应链体系。
How garment enterprises in an ideal supply chain network to work closely together is a big issue of the times. “When the clothing brand to today, in order to break through the inventory must be reduced, reducing costs and increasing efficiency, rapid response.” Heng Qian advisory body chairman, Chuan Sui-ching, president of clothing fast counter-supply chain, said Chen Jianzhi. He believes there are two types of practices are feasible, one is constantly on the new, so that consumers will always be fresh, like ZARA can do 12 days on the new. The second is to make a blast, a brand of a mercerized cotton burst models had hit a single order 110,000, making a 20 million yuan of performance, only the factory profits on the one or two million. Why can we do this? It also comes from the big data under the supply chain system.