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时尚女王：左岩
Zuo Yan: a fashion queen
娱乐圈中有个有趣的现象，“大器晚成”“老来俏”的多是男星，而“出名要趁早”的则多是女星。其中缘由，恐怕还因男人的魅力需要时间和阅历的积淀，而女人则更依靠青春的魅力。
这也就不难解释，为什么浙江卫视在打造明星主持人时，似乎有些“重女轻男” ——去年底，浙江卫视中国蓝2.0版明星打造计划“青春梦想”正式启动，年轻女主持全能综艺小天后”伊一、“时尚女王”左岩率先获得了高价广告代言和影视剧合约，“情感教主”沈涛、“综艺小天王”陈欢两位男星也随后盛装亮相签约发布会。带着“娘家”浙江卫视的丰厚片约、天价广告代言，被媒体称为“四小龙”的四位年轻主持人嫁入了浙江卫视蓝巨星国际传媒公司这个拥有顶尖配置、专业经纪团队的“豪门”。
在发布会上，伊一感激到落泪，豪爽的左岩也是知无不“言”，瘦身成功后的沈涛继续主打情感牌，而陈欢更是放出豪言：为了报答浙江卫视的“养育之恩”，自己立志要在五年内成为国内综艺主持界的“一哥”！在浙江卫视众多领导、广告商、各大影视公司、全国媒体的见证下，伊一、左岩两位女主持惊艳出场，沈涛、陈欢也是满脸喜庆。
一姐之争与当场落泪
在亮相环节，浙江卫视贴心设置了媒体打分环节，四位一这个小妹妹身上。 ”看到记者还不满意，左岩只好撒娇开玩笑要将话筒递给伊一和夏陈安。另外，也有网友讨论，朱丹尚且坐在浙江卫视“一姐”的正宫之位时，左岩排行第二，如今伊一上位，她仍排在第二，获封千年“二姐”感受如何？ “‘二’是一种精神、一种态度、一种个人气质，也是一种社会法则。把自己放在这个位置，我就是努力做好我手上的五档节目，要让老板觉得钱不花在我身上都不好意思！”作为新人伊一，经历了刚刚左岩在台上的“递话筒式为难”，伊一在媒体的提问中也是答得小心翼翼：“从来不争一姐，朱丹姐是永远当之无愧的一姐，我要一直向她学习，可能最近接了‘记歌词’，埋着小种子，如果亿元打造计划放在我身上，我愿意把它当作一个学习的机会。争啊抢啊的事情我和朱丹姐都不在意。 ”
左岩、伊一：两位花旦秀精彩
三年前，作为浙江卫视力捧的第一批主持人，朱丹、华少顺利上位成为了浙江卫视的“一姐”“一哥”，知名度飙升，短期内就跃居成为国内一线主持人，广告代言接到手软，而朱丹还凭借卫视平台出演了自制剧《爱上女主播》，进军影视圈。三年之后，浙江卫视对于伊一、左岩、沈涛、陈欢四位综艺节目新晋主持人的打造，则会更给力：一亿元的重金投入，给每个主持24小时贴心服务，365度无死角全方位打造。 在11月23日的发布会上，左岩、伊一都向媒体展示了自己的前期成绩。被MTV音乐台邀请每周六作客《天籁村》担任VJ的左岩，当天不但收获了MTV音乐台年度盛典的主持邀请，更
“四小龙”亮相。从左至右为陈欢、沈涛、伊一、左岩。
Four young presenters (Chen Huan, Shen Tao, Yi Yi, Zuo Yan from left to right) meet the public.
是接下了此次浙江卫视明星主持人打造计划的第一个护肤品广告。在签约台一旁看着公司为自己签下了天价合约，左岩乐得合不拢嘴，连连念叨着：“我可是有公司的人啦！ ”
而浙江卫视最年轻的女主持人、小花旦伊一更是将自己在浙江卫视年度大戏《美人关》中的表现制成了VCD带给媒体观看。戏中，饰演女二号的伊一被搭档米雪、谭耀文、蒋毅齐赞聪明好学，她的古装扮相更是得到了发布会现场媒体的一致肯定。因为在剧中表现亮眼，该剧制片方拉风娱乐更是承诺下部戏一定请伊一做女主角。而之前因《命运交响曲》《爱上查美乐》而与浙江卫视有过深度合作的浙江华策影视，也在现场宣布，伊一、左岩、沈涛、陈欢四人，将主演华策明年的新剧《一克拉梦想》。当然，除了接戏，伊一现场也拿到了香港某服装品牌的天价广告合约，在发布会的最后一个环节着华服亮相。
沈涛、陈欢：两位小生奋勇行
浙江卫视“重男轻女”？沈涛、陈欢不羡慕嫉妒恨。在浙江卫视，女主持人的风头一直都比男主持劲。从朱丹、华少开始，女主持人接到的代言和片约就一直比男主持人要多。此次浙江卫视的亿元打造计划还没开始，伊一、左岩就已经接到了不少邀请，浙江卫视“重男轻女”的传言也越演越烈。在发布会背景板上，伊一的头衔是“全能综艺小天后”，陈欢则直接降了一档，成为了“综艺小天王”。少了“全能”，是不是说陈欢已经输在了起跑线上？对此，陈欢也有话
要讲：“原来我是从一名导游，到后来的中央电视台电视节目主持人十强。我可能天生适合做这行。那时马东跟我说，主持人不是看今天的名次和成就，而是要看十年之后。如今已经过去了五年，我相信、也在此断言，五年后我会成为全国最棒的综艺天王，没有 ‘小’字。 ”之所以敢这么断言，陈欢觉得是浙江卫视平台的势力雄厚，会给他“撑腰”。比起大一就在电视台工作的伊一，陈欢自然起跑得晚，但他相信，“我可以输在起跑线，但我会用刘翔的速度，成为中国的综艺天王，没有之一。 ”
作为从民生类节目转型做情感节目的浙江卫视《爱情连连看》主持人沈涛也表示，浙江卫视的男主持人一向有“风度”，好的东西不怕晚。刚刚经历过魔鬼瘦身的沈涛，也正以全新的姿态出现在观众面前，虽然告别了可爱的婴儿肥和姑姑婆婆最喜欢的“好女婿”形象，但沈涛对这次的亿元打造计划也是非常期待，连呼感激、感恩：“主持人就是要主持好节目，用节目说话，至于五千万一个亿，也要以节目做得好为前提。 ”
作为四位新晋主持人的娘家人、浙江卫视节目总监夏陈安表示，对四人寄予了很大的期望和祝福：“三年前我们的条件还不成熟，还是在摸索中调整，而三年后，我们的经验和资源也是越来越多，可以说打造主持人的能力已是今非昔比了。希望他们将本职工作做好，再接广告、影视剧。我对他们很有信心。 ”□
（本文摄影：吴煌）
Zhejiang Satellite TV Cultivates Young Presenters
综艺小天王：陈欢
Chen Huan: man of many talents
Zhejiang Satellite Television (ZSTV) is putting its resources into cultivating a new generation of television program presenters. Youthful Dreams, the latest star-producing program, is now official-ly underway to turn out youthful stars. Unlike media companies that cultivate artists who star in films and television dramas, ZSTV cul-tivates young television presenters. At present, four young program presenters have signed big contracts with Blue Giants International Media, a subsidiary of ZSTV. The four have bagged big contracts and commercial endorsements. Blue Giants International Media serves as their management team.
The strategy is designed to promote ZSTV’s programs and at-
By Zhuang Xiaolei Xiao Qi
tract more advertising agencies, film and television drama studios.
On November 23, 2011, ZSTV held a special press conference to
launch its star presenter program officially: Zuo Yan, Yi Yi, Shen
Tao and Chen Huan were introduced to the media and advertising agencies.
Three years ago, ZSTV launched Zhu Dan and Hua Shao as its first batch of star presenters. The two presenters soon rose to nation-al fame. They have had many commercial contracts. After starring in a television drama produced by ZSTV itself, Zhu Dan is now a rising star in the media industry. This time, ZSTV invests 100 mil-lion into the four younger presenters of entertainment programs.
At the press conference, the four stars displayed what they had achieved as star presenters. In 2011, Zuo Yan served as a video jockey for MTV on Saturdays. It was announced at the press con-ference that Zuo had been invited to emcee MTV’s annual gala and that she was going to sign a commercial contract for a skin care product. Watching the signing ceremony on the spot, Zuo Yan was so happy that she said, “Now I am a woman of business.”
At the press conference, Yi Yi screened a video footage of her performance in a television drama produced by ZSTV in 2011. Other stars in the drama praised her for her diligence. The producer promised that the next production would certainly star Yi Yi as lead woman. Zhejiang Huace Media, a producer of film and televi-sion series, planned to star the four young presenters in its next big drama entitled “1 Karat Love.” It was announced that a Hong Kong fashion brand had just signed a big commercial contract with Yi Yi. At the end of the press conference, Yi Yi showed fashion dresses of the Hong Kong fashion house.
Chen Huan and Ma Tao looked a little bit outshone by their fe-
male star colleagues. When ZSTV launched its first generation of
two star presenters, Zhu Dan got more contracts than Hua Shao did. For the four star presenters of the second generation, the women get more contracts too. Is Chen losing a battle? Chen does not think so.
He is confident that he has a long-range view for his career. He first
worked as a tour guide before he worked as a television program presenter. He was honored five years ago as one of the top ten pro-
EXCLUSIVES文娱扫视
gram presenters in a CCTV competition. Born a crowd pleaser, he thinks he is destined to be a television program presenter. His confi-dence in himself comes partly from his career ambition: a television program presenter should look ahead and should never sleep on laurels of today. Your future is determined not by where you are and what you have achieved now, but by where you are and what you
achieve in ten years. Five years has elapsed since he was chosen as one of the national top ten. He believes that he will be the best
entertainment presenter in the country in another five years. ZSTV’s trust certain boosts his confidence.
Unlike the other three who made their reputation as entertain-ment program presenters, Shen Tao started his television work as a presenter of programs on people’s life. Nowadays, he emcees a romance program. Coming successfully out of a dieting regime,
he looks mature and slimmer. With the new image, he is confident
about his future. He is grateful for the opportunity that has come his way. He is cool to say that a presenter needs to make his programs shine and that a presenter’s value is determined by his programs.
Xia Chen’an, the ZSTV program producer, cherishes great hopes for the four promising presenters. He recalls that three years ago ZSTV was inexperienced in producing stars and that ZSTV has ex-plored and made necessary adjustments since then. Nowadays, he points out, ZSTV has had experience and more resources at hand. He hopes the four will do their programs well before they get more
media contracts and commercial contracts. Xia says he is confident
情感教主：沈涛 of their success.□
Shen Tao: a young agony uncle
Zuo Yan: a fashion queen
娱乐圈中有个有趣的现象，“大器晚成”“老来俏”的多是男星，而“出名要趁早”的则多是女星。其中缘由，恐怕还因男人的魅力需要时间和阅历的积淀，而女人则更依靠青春的魅力。
这也就不难解释，为什么浙江卫视在打造明星主持人时，似乎有些“重女轻男” ——去年底，浙江卫视中国蓝2.0版明星打造计划“青春梦想”正式启动，年轻女主持全能综艺小天后”伊一、“时尚女王”左岩率先获得了高价广告代言和影视剧合约，“情感教主”沈涛、“综艺小天王”陈欢两位男星也随后盛装亮相签约发布会。带着“娘家”浙江卫视的丰厚片约、天价广告代言，被媒体称为“四小龙”的四位年轻主持人嫁入了浙江卫视蓝巨星国际传媒公司这个拥有顶尖配置、专业经纪团队的“豪门”。
在发布会上，伊一感激到落泪，豪爽的左岩也是知无不“言”，瘦身成功后的沈涛继续主打情感牌，而陈欢更是放出豪言：为了报答浙江卫视的“养育之恩”，自己立志要在五年内成为国内综艺主持界的“一哥”！在浙江卫视众多领导、广告商、各大影视公司、全国媒体的见证下，伊一、左岩两位女主持惊艳出场，沈涛、陈欢也是满脸喜庆。
一姐之争与当场落泪
在亮相环节，浙江卫视贴心设置了媒体打分环节，四位一这个小妹妹身上。 ”看到记者还不满意，左岩只好撒娇开玩笑要将话筒递给伊一和夏陈安。另外，也有网友讨论，朱丹尚且坐在浙江卫视“一姐”的正宫之位时，左岩排行第二，如今伊一上位，她仍排在第二，获封千年“二姐”感受如何？ “‘二’是一种精神、一种态度、一种个人气质，也是一种社会法则。把自己放在这个位置，我就是努力做好我手上的五档节目，要让老板觉得钱不花在我身上都不好意思！”作为新人伊一，经历了刚刚左岩在台上的“递话筒式为难”，伊一在媒体的提问中也是答得小心翼翼：“从来不争一姐，朱丹姐是永远当之无愧的一姐，我要一直向她学习，可能最近接了‘记歌词’，埋着小种子，如果亿元打造计划放在我身上，我愿意把它当作一个学习的机会。争啊抢啊的事情我和朱丹姐都不在意。 ”
左岩、伊一：两位花旦秀精彩
三年前，作为浙江卫视力捧的第一批主持人，朱丹、华少顺利上位成为了浙江卫视的“一姐”“一哥”，知名度飙升，短期内就跃居成为国内一线主持人，广告代言接到手软，而朱丹还凭借卫视平台出演了自制剧《爱上女主播》，进军影视圈。三年之后，浙江卫视对于伊一、左岩、沈涛、陈欢四位综艺节目新晋主持人的打造，则会更给力：一亿元的重金投入，给每个主持24小时贴心服务，365度无死角全方位打造。 在11月23日的发布会上，左岩、伊一都向媒体展示了自己的前期成绩。被MTV音乐台邀请每周六作客《天籁村》担任VJ的左岩，当天不但收获了MTV音乐台年度盛典的主持邀请，更
“四小龙”亮相。从左至右为陈欢、沈涛、伊一、左岩。
Four young presenters (Chen Huan, Shen Tao, Yi Yi, Zuo Yan from left to right) meet the public.
是接下了此次浙江卫视明星主持人打造计划的第一个护肤品广告。在签约台一旁看着公司为自己签下了天价合约，左岩乐得合不拢嘴，连连念叨着：“我可是有公司的人啦！ ”
而浙江卫视最年轻的女主持人、小花旦伊一更是将自己在浙江卫视年度大戏《美人关》中的表现制成了VCD带给媒体观看。戏中，饰演女二号的伊一被搭档米雪、谭耀文、蒋毅齐赞聪明好学，她的古装扮相更是得到了发布会现场媒体的一致肯定。因为在剧中表现亮眼，该剧制片方拉风娱乐更是承诺下部戏一定请伊一做女主角。而之前因《命运交响曲》《爱上查美乐》而与浙江卫视有过深度合作的浙江华策影视，也在现场宣布，伊一、左岩、沈涛、陈欢四人，将主演华策明年的新剧《一克拉梦想》。当然，除了接戏，伊一现场也拿到了香港某服装品牌的天价广告合约，在发布会的最后一个环节着华服亮相。
沈涛、陈欢：两位小生奋勇行
浙江卫视“重男轻女”？沈涛、陈欢不羡慕嫉妒恨。在浙江卫视，女主持人的风头一直都比男主持劲。从朱丹、华少开始，女主持人接到的代言和片约就一直比男主持人要多。此次浙江卫视的亿元打造计划还没开始，伊一、左岩就已经接到了不少邀请，浙江卫视“重男轻女”的传言也越演越烈。在发布会背景板上，伊一的头衔是“全能综艺小天后”，陈欢则直接降了一档，成为了“综艺小天王”。少了“全能”，是不是说陈欢已经输在了起跑线上？对此，陈欢也有话
要讲：“原来我是从一名导游，到后来的中央电视台电视节目主持人十强。我可能天生适合做这行。那时马东跟我说，主持人不是看今天的名次和成就，而是要看十年之后。如今已经过去了五年，我相信、也在此断言，五年后我会成为全国最棒的综艺天王，没有 ‘小’字。 ”之所以敢这么断言，陈欢觉得是浙江卫视平台的势力雄厚，会给他“撑腰”。比起大一就在电视台工作的伊一，陈欢自然起跑得晚，但他相信，“我可以输在起跑线，但我会用刘翔的速度，成为中国的综艺天王，没有之一。 ”
作为从民生类节目转型做情感节目的浙江卫视《爱情连连看》主持人沈涛也表示，浙江卫视的男主持人一向有“风度”，好的东西不怕晚。刚刚经历过魔鬼瘦身的沈涛，也正以全新的姿态出现在观众面前，虽然告别了可爱的婴儿肥和姑姑婆婆最喜欢的“好女婿”形象，但沈涛对这次的亿元打造计划也是非常期待，连呼感激、感恩：“主持人就是要主持好节目，用节目说话，至于五千万一个亿，也要以节目做得好为前提。 ”
作为四位新晋主持人的娘家人、浙江卫视节目总监夏陈安表示，对四人寄予了很大的期望和祝福：“三年前我们的条件还不成熟，还是在摸索中调整，而三年后，我们的经验和资源也是越来越多，可以说打造主持人的能力已是今非昔比了。希望他们将本职工作做好，再接广告、影视剧。我对他们很有信心。 ”□
（本文摄影：吴煌）
Zhejiang Satellite TV Cultivates Young Presenters
综艺小天王：陈欢
Chen Huan: man of many talents
Zhejiang Satellite Television (ZSTV) is putting its resources into cultivating a new generation of television program presenters. Youthful Dreams, the latest star-producing program, is now official-ly underway to turn out youthful stars. Unlike media companies that cultivate artists who star in films and television dramas, ZSTV cul-tivates young television presenters. At present, four young program presenters have signed big contracts with Blue Giants International Media, a subsidiary of ZSTV. The four have bagged big contracts and commercial endorsements. Blue Giants International Media serves as their management team.
The strategy is designed to promote ZSTV’s programs and at-
By Zhuang Xiaolei Xiao Qi
tract more advertising agencies, film and television drama studios.
On November 23, 2011, ZSTV held a special press conference to
launch its star presenter program officially: Zuo Yan, Yi Yi, Shen
Tao and Chen Huan were introduced to the media and advertising agencies.
Three years ago, ZSTV launched Zhu Dan and Hua Shao as its first batch of star presenters. The two presenters soon rose to nation-al fame. They have had many commercial contracts. After starring in a television drama produced by ZSTV itself, Zhu Dan is now a rising star in the media industry. This time, ZSTV invests 100 mil-lion into the four younger presenters of entertainment programs.
At the press conference, the four stars displayed what they had achieved as star presenters. In 2011, Zuo Yan served as a video jockey for MTV on Saturdays. It was announced at the press con-ference that Zuo had been invited to emcee MTV’s annual gala and that she was going to sign a commercial contract for a skin care product. Watching the signing ceremony on the spot, Zuo Yan was so happy that she said, “Now I am a woman of business.”
At the press conference, Yi Yi screened a video footage of her performance in a television drama produced by ZSTV in 2011. Other stars in the drama praised her for her diligence. The producer promised that the next production would certainly star Yi Yi as lead woman. Zhejiang Huace Media, a producer of film and televi-sion series, planned to star the four young presenters in its next big drama entitled “1 Karat Love.” It was announced that a Hong Kong fashion brand had just signed a big commercial contract with Yi Yi. At the end of the press conference, Yi Yi showed fashion dresses of the Hong Kong fashion house.
Chen Huan and Ma Tao looked a little bit outshone by their fe-
male star colleagues. When ZSTV launched its first generation of
two star presenters, Zhu Dan got more contracts than Hua Shao did. For the four star presenters of the second generation, the women get more contracts too. Is Chen losing a battle? Chen does not think so.
He is confident that he has a long-range view for his career. He first
worked as a tour guide before he worked as a television program presenter. He was honored five years ago as one of the top ten pro-
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gram presenters in a CCTV competition. Born a crowd pleaser, he thinks he is destined to be a television program presenter. His confi-dence in himself comes partly from his career ambition: a television program presenter should look ahead and should never sleep on laurels of today. Your future is determined not by where you are and what you have achieved now, but by where you are and what you
achieve in ten years. Five years has elapsed since he was chosen as one of the national top ten. He believes that he will be the best
entertainment presenter in the country in another five years. ZSTV’s trust certain boosts his confidence.
Unlike the other three who made their reputation as entertain-ment program presenters, Shen Tao started his television work as a presenter of programs on people’s life. Nowadays, he emcees a romance program. Coming successfully out of a dieting regime,
he looks mature and slimmer. With the new image, he is confident
about his future. He is grateful for the opportunity that has come his way. He is cool to say that a presenter needs to make his programs shine and that a presenter’s value is determined by his programs.
Xia Chen’an, the ZSTV program producer, cherishes great hopes for the four promising presenters. He recalls that three years ago ZSTV was inexperienced in producing stars and that ZSTV has ex-plored and made necessary adjustments since then. Nowadays, he points out, ZSTV has had experience and more resources at hand. He hopes the four will do their programs well before they get more
media contracts and commercial contracts. Xia says he is confident
情感教主：沈涛 of their success.□
Shen Tao: a young agony uncle