可口可乐公司知道它的有力竞争对手是百事可乐公司。这个处于美国饮料业的“老二”一直在瞄准可口可乐公司。二次大战期间它趁可口可乐大举开拓欧洲市场之际,以廉价的策略瞄准美国国内低收入消费者,一举夺得美国国内市场的部分份额。二战以后,可口可乐公司抽回力量在国内市场对百事可乐进行反攻,收复部分失地。然而,百事可乐趁可口可乐尚未插手东欧和前苏联,又全力进军东欧和前苏联的市场,并大获全胜。随着阿拉伯石油业的兴起,双方又开始争夺这一市场,同时在美国大打广告战。可口可乐公司有透明无色饮料雪碧,百事可 Coca-Cola Company knows that its powerful competitor is PepsiCo. This “second child” in the US beverage industry has been targeting Coca-Cola companies. During World War II, while taking Coca-Cola into the European market, it targeted a low-income consumer in the United States with cheap tactics and won part of the U.S. domestic market. After World War II, Coca-Cola Company withdraw its power to counterattack Pepsi in the domestic market, regain some lost ground. However, while Pepsi had not yet intervened in Eastern Europe and the former Soviet Union Coca-Cola, but also fully into the markets of Eastern Europe and the former Soviet Union, and victorious. With the rise of the Arabian oil industry, both sides began fighting for this market, while advertising war in the United States. Coca-Cola companies have transparent colorless beverages Sprite, Pepsi