电视广告,以其传递速度快、受众范围广、可视性强的优势,快捷地传递着各种信息,在各类广告中独占鳌头,受到人们的广泛关注,为人们了解各种信息起到了其他传媒无法替代的作用。许多电视广告以其切实的内容、精美的画面、优扬的音乐受到了人们的欢迎与喜爱。 然而,随着时间的推移,人们对电视广告的非议越来越多、对电视广告的信任度越来越低,以至 Television advertising, with its fast delivery, broad audience, the advantages of strong visibility, fast delivery of a variety of information in all kinds of ads come out on top, by people’s attention, for people to understand all kinds of information played the other The media can not replace the role. Many television commercials have been welcomed and loved by people for their tangible content, beautiful pictures and excellent Yang music. However, with the passage of time, people have become more and more objectionable to television advertisements, their trust in television advertisements has become even lower, and even