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一、“内挤外压”的生存环境与“开门办台”的生存战略广东南方电视台在2001年7月重组之际,境内有央视和各省的卫星电视频道20多个,本地有广东电视台4个频道、广州电视台8个频道;境外有香港无线、香港亚视以及华娱、凤凰卫视等8个电视频道落地。整个广东电视市场,尤其是广州地区电视市场的生存状况,在国内电视市场可说竞争是最为激烈的。
I. Survival environment of “squeeze out pressure” and survival strategy of “opening a door to run a station” At the time of the reorganization of Guangdong Southern TV Station in July 2001, there were over 20 satellite television channels in the territory and in all the provinces in the territory. There are Guangdong Television Station 4 Channel, Guangzhou TV 8 channels; overseas Hong Kong wireless, ATV, and China Entertainment, Phoenix TV and other eight television channels. The entire Guangdong TV market, especially in Guangzhou, the survival of the television market in the domestic television market can be said that competition is the most intense.