改革开放和发展社会主义市场经济，使思想政治工作的主、客体和环境都发生了巨大的变化，这必然要求其方式方法也要增强针对性。一段时期来，人的思想的激励、积极性的调动，往往是通过义与利相统一的动力机制激发而实现的。笔者以为，在新时期，思想激励既要充分运用需要动因 The reform and opening up and the development of the socialist market economy have undergone tremendous changes in the subject, object and environment of the ideological and political work. This inevitably requires that the ways and means be intensified. For a period of time, the motivation and enthusiasm of people’s thinking are often motivated by the motivation mechanism of unity of righteousness and profit. In my opinion, in the new period, ideological incentives not only make full use of the necessary motivation