论文部分内容阅读
当主力店、次主力店成为购物中心招商时最青睐的对象,开不开大店是个问题。要不要开大店?这是个问题。以前,服饰品牌渠道多是以百货和街边店、商业步行街为主,但是近十几年来中国消费者的消费场景发生了非常大的变化,不少服装品牌纷纷从商场、街边店逐渐转向购物中心。可是,要进购物中心渠道就意味着品牌要全面升级,包括门店形象、产品、品牌等各方面都要升级,其中首先要解决的就是开多大的店。不难看到,随着近年体验经济的盛行,品牌门
When the main shop, the main shop to become the shopping mall investment in the most popular object, open the big shop is a problem. Do you want to open a big shop? This is a problem. In the past, most apparel brand outlets were mainly department stores, street shops and commercial pedestrian streets. However, consumer spending in China has undergone a very big change in recent decades. Many apparel brands have gradually shifted from shopping malls and street shops shopping center. However, to enter the shopping center channel means that the brand should be fully upgraded, including store image, product, brand and other aspects must be upgraded, one of the first to solve is how much to open the shop. Not difficult to see, with the prevalence of experiential economy in recent years, the brand door