“口碑”一词常用来形容人们口头上对某人的赞颂或贬评。宋代《五灯会元》云：“劝君不用镌顽石，路上行人口似碑”，后人在此基础上引申出口碑载道、众口皆碑等成语。在我国传统文化习惯中，“回碑”更多的是与清官相连，为官者有所作为才能有好的口碑，赢得民心才能赢得众口 The word “word of mouth” is often used to describe people’s verbal praise or derogatory criticism of someone. Song Dynasty “Five Lantern Festival Yuan” cloud: “Advocacy Do not Juan stone, the road line of the population seems monument”, descendants on the basis of extended word of mouth, reputation and other idioms. In our country’s traditional culture and customs, “return to the monument” is more connected with the Qing government, for officials to do something to have a good reputation, to win people’s hearts to win the crowd