随着时代的发展,信息技术取得了更大的进步,数据量、数据处理技术都得到了质的飞跃,为信息技术的发展提供了保障。随着大数据时代的来临,人们的观念和行为得到了转变,互联网的高速发展,为传统传媒带来了巨大的压力。传统传媒能否适应大数据的发展,并做出适当的调整,拥有与大数据相适应的竞争力,成为决定传统媒体能否继续存在的关键。 With the development of the times, the information technology has made greater progress. The data volume and the data processing technology have all made qualitative leaps, which have provided the guarantee for the development of information technology. With the advent of the big data era, people’s attitudes and behaviors have been transformed. The rapid development of the Internet has brought tremendous pressure on the traditional media. Whether traditional media can adapt to the development of big data and make appropriate adjustments and have the competitiveness that suits big data has become the key to decide whether traditional media can continue to exist.