《办法》一经实施,必定对广电经营单位、广告公司、广告主产生重大的影响。同时我们也很容易隐隐感到在国内传媒改革风声鹤起的大形势下,《办法》的背后肯定有着更深层的改革操作,只不过相对于前不久报刊市场从发行领域掀起的改革,这次电视媒体整顿选择了从广告入手。那么究竟谁又将成 Once implemented, the Measures will have a major impact on radio and television business units, advertising agencies and advertisers. At the same time, it is easy for us to faintly feel that under the general situation of sound media reform in the domestic media, there is certainly a deeper reform operation behind the “measures”. However, in contrast with the recent reforms launched by the press market from the circulation field, this television Media consolidation chose to start from the ad. So who exactly will become