本人跻身葡萄酒行业五载有余了,其间,有数位国外酒商向我讨教真正进入中国市场的秘门绝招,我的回答可以一言以蔽之曰:“住进中国消费者的心里”。中国大陆的市场完全有别于全球其它地区,既没有传统饮用葡萄酒的习惯,也缺乏最基本的常识,而国内葡萄酒厂的发展道路也颇为坎坷。我个人认为,在中国推广葡萄酒,需要感性和理性并进,爱心和技术的均衡发展,唯有如此才能走上良性循环 I have been in the wine industry for more than five years. During this period, several foreign wine merchants have approached me for the secret trick to enter the Chinese market. My answer can be summarized in one word: “into the hearts of Chinese consumers.” The market in mainland China is completely different from other regions in the world. There is neither the traditional drinking habit nor the most basic common sense. The development of domestic wineries is also quite bumpy. Personally, I think that promoting wine in China needs a sensible and rational development, a balanced development of love and technology. Only in this way can we enter a virtuous circle.