今年暑期,众多动画电影接连入市,但大部分影片的市场表现没能达到业界预期。如何走进观众,了解观众的真实观影反馈和观影需求,从而在制作端做出实时调整,成为当前业界的一致呼声。为此,在致力于电影观众研究的朱玉卿老师号召下,发起观众参与的观影调研活动,并得到积极响应。7月20日,针对影片《洛克王国3圣龙的守护》(以下简称《洛克王国3》)进行了首次观众调研活动,以了解观众的观 This summer, many animated films went on sale one after another, but the market performance of most of the films failed to meet industry expectations. How to walk into the audience to understand the audience’s true cinematic feedback and viewing needs to make real-time adjustments in the production side has become the unanimous voice of the industry. To this end, Zhu Yuqing, a film and television audience dedicated to the study, initiated the viewing and viewing activities involving audience participation and received positive responses. July 20, for the film “Locke Kingdom 3 Shenglong Guardian” (hereinafter referred to as “Locke Kingdom 3”) conducted the first audience research activities to understand the concept of the audience