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传播学研究表明,信息化是现代社会发展的必然趋势。随着信息时代的到来,大众传媒在社会形态、社会文化、社会意识等方面产生日益深远的影响。人们生活在报纸、广播、电视到互联网、手机媒体等大众媒介营造的空间里,与信息的互动关系不断加深。面对大众媒介的包围,若不具备基本的媒介素养,了解媒介对人们意识的影响,一个人对于世界的认知注定是片面和偏颇的。在这种情况下,受众,特别是大学生中数量庞大的群体——
Communication studies show that information technology is an inevitable trend in the development of modern society. With the advent of the information age, the mass media has an increasingly profound impact on social formation, social culture and social awareness. People live in the space created by the mass media such as newspapers, radio, television, the Internet and mobile media, and their interactions with information continue to deepen. In the face of the mass media, if one does not possess the basic media literacy and understands the influence of media on people’s consciousness, one’s perception of the world is bound to be one-sided and biased. In this case, the audience, especially the large number of college students -