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2014财年,中国是宜家增长最快的市场。整个亚太地区、以及包括俄罗斯在内的新兴市场占全球销量15%,助推了宜家在全球的整体表现。6月,宜家又在中国成立了产品研发中心,推出专门针对中国市场的产品。“我们越来越发现,中国区提出的功能,比如带有储物功能的咖啡桌、床,也被全世界其他市场接受。”宜家中国区零售经理朱昌来(以下简称“Z”)说道。这或许是一家针对热情的中国消费者做出的改变。2014财年,中国是宜家增长最快的市场。整个亚太地区、以及包括俄罗斯在内的新兴市场占全球销量15%,助推了宜家在全球的整体表现。2014年,
In FY14, China is IKEA’s fastest growing market. Across the Asia Pacific region, as well as emerging markets, including Russia, account for 15% of global sales, boosting IKEA’s overall global performance. In June, IKEA set up a product R & D center in China to launch products specifically for the Chinese market. “We are more and more aware of the proposed features in China, such as coffee tables and beds with storage function, also accepted by other markets around the world. ” Zhu Changlai, retail manager of IKEA China (hereinafter referred to as ) Said. This may be a change for a passionate Chinese consumer. In FY14, China is IKEA’s fastest growing market. Across the Asia Pacific region, as well as emerging markets, including Russia, account for 15% of global sales, boosting IKEA’s overall global performance. Year 2014,