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一、背景“同升和”鞋店始创于1902年,迄今已有114年的历史,是一家前店后厂的老字号专业鞋店,主要经营的产品是传统手工布鞋、高端手工缝绱皮鞋及商务休闲鞋,它本身的品牌价值以及它承袭的优秀工艺都是宝贵的无形资产。手工定制理念,更是“同升和”这个百年老字号的立家之本。“同升和”现有门店2个,总店位于王府井大甜水井胡同6-1号,面积500多平米。近百年来,“同升和”的产品就以用料考究、做工精细、品质上乘而深受社会各阶层人士的欢迎。“同升和”是国内贸易部命名的中华老字号,曾多次被评
First, the background “with the rise and ” Shoes store was founded in 1902, so far has 114 years of history, is a former shop after the factory of the old professional shoe store, the main products are traditional handmade shoes, high-end hand-stitched绱 shoes and business casual shoes, its own brand value and the excellent craftsmanship it inherits are valuable intangible assets. Customized concept of handmade, but also “With the rise and ” This century-old legislation of the country. “With the rise and ” Existing stores 2, the main store is located in Wangfujing large sweet wells alley 6-1, an area of over 500 square meters. Over the past century, “with the rise and ” products on the use of sophisticated materials, fine workmanship, high quality and welcomed by all sectors of society. “With the rise and ” is the old name of the Chinese Ministry of Trade named, has repeatedly been rated