伴随着世界上主要的产油大国油气供应量的不断攀升,新技术、新能源被广泛的开发和利用,造成新能源对传统能源的替代作用进一步增强,全球石油市场总体呈现出供过于求的宽松态势。同时,国内成品油市场持续供过于求,传统意义上的销售旺季基本没有显现,特别是2014年下半年和2015年全年,国际油价持续呈断崖式下跌,给国内的油品销售带来极大的压力。除了严峻的国际国内成品油市场环境,石油企业的内部矛盾也逐步凸显,新建新投炼厂的生产步入高峰,成品油产量不断增长,但终端销售能力和市场的消费能力无法匹配;内部价格结算体系造成销售企业对低成本资源偏好更强,随着加油站数量持续上涨,低销低效站比重进一步加大,影响资产利用和创效能力。 With the rising oil and gas supply of the major oil-producing countries in the world, new technologies and new energy are widely exploited and utilized, resulting in a further enhancement of the substitution effect of new energy on traditional energy. The global oil market as a whole shows a relaxed state of oversupply . In the meantime, the domestic refined oil market continued to be oversupplied, and the traditional sales season basically did not show up. In particular, in the second half of 2014 and the whole of 2015, the international oil price continued to drop precipitously and brought great sales to the domestic oil products pressure. In addition to the severe domestic and international oil product market environment, the internal contradictions of oil companies are also gradually highlighted. The production of new new refineries has reached its peak and the output of refined oil products has been continuously increasing. However, the terminal sales capacity and the market spending power can not match. The internal price The settlement system causes the sales enterprises to have a stronger preference for low-cost resources. As the number of gas stations continues to rise, the proportion of low-efficiency and low-efficiency distribution stations further increases, affecting the utilization of assets and the innovation capability.