Internet 应带给人们更多的信息与便捷的服务,然而在公平竞争的环境下,商家所提供的产品及服务相形无异,顾客将面临在庞杂的相似资料中寻找自己所需的消费信息并作出最佳选购的策略。文中针对宽带网络环境下,提出一个系统模型来完成个性化旅游计划的选择,通过利用智能代理人来整合目前线路上各家旅行社所提供旅游套餐的信息,并运用层次分析法策略分析模型来协助消费者选择一个最佳路线。 The Internet should bring more information and convenient services to people. However, under the environment of fair competition, the products and services provided by businesses are the same. Customers will find themselves in the complex similar information to find the consumer information they need Make the best purchase strategy. In this paper, a system model is proposed to complete the selection of personalized travel plans under the broadband network environment. By using intelligent agents to integrate the information of travel packages provided by various travel agencies on the current routes and using the analytic hierarchy process Consumers choose an optimal route.