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富力这几年特别低调,媒体也少有关注。实际上,富力多年的积弊正在让其此前影响力淡出行业视线。有媒体评论,“囚徒困境”的故事正在被富力地产重新演绎,只不过博弈的对象是富力自己。这家中国地产界曾经的“华南五虎”之首,过去数年因为战略选择的屡屡失误,在左手商业地产与右手住宅开发的互博中牵绊住自己,如今不仅已经淡出一线地产开发商阵列,而且困境难解、进退维谷。在上一个房地产黄金十年里,富力并没有完全踩对市场的节拍,如今富力地产陷入两难境地,销售未达预期加
R & F in recent years, especially low-key, the media have little attention. In fact, R & F for many years is the impact of its previous fade out of the industry’s attention. Some media commented that “Prisoner’s Dilemma” story is being re-interpretation of R & F Properties, but the object of the game is R & F itself. In the past few years, the Chinese real estate community used to be the head of the “South China Five Tiger.” Because of the repeated mistakes in its strategic choices in the past few years, it has taken hold of itself in the development of both commercial and real estate on the left. Nowadays, Developer array, but difficult to solve the dilemma. In the last decade of real estate gold, R & F did not completely step on the market beat, and now R & F Properties into a dilemma, less than expected sales increase