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本文对中国女性消费者常用的服装采购电商平台进行简单介绍,从这三个平台的特征入手分析女性消费者在电商平台上进行服装消费的基本行为特征以及影响因素,对电商平台服装销售工作提出相关建议,希望本文能够为中国女性消费者在电商平台上的合理消费以及电商平台上的服装经营提供帮助。
This article briefly introduces the clothing purchasing e-commerce platforms commonly used by Chinese female consumers, and analyzes the basic behavior characteristics and influencing factors of the female consumers’ clothing consumption on the e-commerce platform from the characteristics of the three platforms, Sales work put forward relevant proposals, I hope this article will be able to provide Chinese women consumers on the e-commerce platform for rational consumption and clothing business platform operators.