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近年来,新媒体势如破竹地涌进高职校园,高职大学生成为掌握新媒体的主力军。新媒体环境给高职大学生思想观念、价值导向、学习方式和交往方式带来便利的同时,也给高职大学生和高职大学生思想政治教育带来挑战。本文在分析新媒体的内涵和时代特征的基础上,重点阐述新媒体环境给高职大学生和高职大学生思想政治教育带来的困境,以期提出新媒体环境下高职大学生思想政治教育的实施策略,不断提高新媒体环境下高职大学生思想政治教育实效。
In recent years, the new media flooded into higher vocational college in an unpredictable manner, college students become the main force to master the new media. The new media environment brings convenience to higher vocational college students ’ideological concepts, value orientation, learning styles and modes of communication, but also challenges higher vocational college students and higher vocational college students’ ideological and political education. Based on the analysis of the connotation and characteristics of the new media, this paper focuses on the plight of the new media environment for the ideological and political education of college students and vocational college students in order to put forward the implementation of ideological and political education of college students in new media environment , And constantly improve the effectiveness of ideological and political education for vocational college students in the new media environment.