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中国乳业2012年开始进入销售冲刺阶段,各个乳企无论如何完美的收官其业绩都已经毫无悬念,因为前三个季度的积累已经为今年的营销工作基本勾勒出完整的轮廓了。前三季度乳企销售势头的不温不火,利润下滑,让整个行业变得步履沉重,对2013年的营销展望也变得难以乐观。因此,本刊在岁尾这期杂志特别策划了《2013年,中国乳业的增长点在哪里》这个特别的选题,无论阐述的方法是否对每个企业有所裨益和参考价值,只要能给行业内每个企业一些脑力激荡和信心激励,我们的目的也就实现了。
China’s dairy industry entered the sales sprint in 2012, and the performance of all dairy companies in any case has been perfectly satisfactory. The accumulation in the first three quarters has basically outlined the complete outline for this year’s marketing work. In the first three quarters, the tepid sales momentum of the dairy industry led to a sluggish profit growth which made the entire industry heavy and made the outlook for marketing in 2013 unbelievably optimistic. Therefore, this issue in the magazine at the end of this year special planning of the “2013, the growth point of China’s dairy industry,” this particular topic, whether the method described is beneficial to each and every enterprise and reference value, as long as can give Every business in the industry some brainstorming and confidence incentives, our goal has also been achieved.