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便利店作为从超市中分化出来的另一零售业态,如今正以星火燎原之势在国内迅速发展,而便利店在西安,这个西北第一大城市又扮演着一个什么样的角色呢?世界上最成功的连锁便利企业7-11以其多样化的便利服务、独特而完善的物流配送体系、特许经营的连锁方式和巧妙的产品选择策略为我国的便利业发展提供了一个成功的参考模式,但目前我国的便利店发展还存在众多问题,而我们应当认识到,西安市的便利店发展必须走出一条本土化路线。
Convenience store as a separate from the supermarket out of the retail format, and now is the rapid development of the spark of the prairie fire in the country, and convenience stores in Xi’an, the largest city in the Northwest plays a What kind of role? The world The most successful chain convenience enterprise 7-11 provides a successful reference mode for the development of China’s convenience industry with its diversified convenient services, unique and complete logistics and distribution system, franchising chain and clever product selection strategy, However, there are still many problems in the development of convenience stores in our country at present, and we should realize that the development of convenience stores in Xi’an must step out of a localization course.