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研究目的：通过对主要西服品牌在山东省内电视媒体投放研究,发现西服品牌媒体投放的规律与特点,找出视网联与其他省级媒体的优势与不足,从而为西服品牌客户媒体投放提供策略性指导。研究主要内容
Research purposes: Through the study on the major suit brands in Shandong province TV media research and found that the suit brand media delivery rules and characteristics, to find the vision and other provincial media advantages and disadvantages, so as to suit the brand client media delivery Strategic guidance. Research the main content