《失控》让凯文·凯利成了互联网预言家,打破了历史的变革总是以事件或时间为承载.然而意识的变迁却无法以准确的节点划分。但或许如同纵观每一个历史时期的民众觉醒一般,看互联网20年所带来的种种变革,也能从中寻到广告主的品牌意识变迁的阶段性规律。拥抱变革的总是走在前端的科技企业,尽管互联网接入中国后时隔三年,1997年第一支互联网广告才诞生,同时,网易也做了第一支互联网企业的传统 “Out of control,” Kevin Kelly became an Internet prophet, breaking the historical transformation is always carried by events or time.However, the change of consciousness can not be divided by accurate nodes. However, perhaps as a general survey of the general public in every historical period, we can find out the stage law of the change of brand awareness of advertisers through various changes brought about by the Internet over the past 20 years. Embracing change is always in the front of the technology companies, although after the Internet access to China after three years, the first Internet advertising was born in 1997, at the same time, NetEase has done the first tradition of Internet companies