当前,都市类报纸迅速崛起和网络媒体全方位渗透,使地市党报遭遇严峻挑战。如何保持和提升地市党报影响力,更好地发挥其应有的作用?是地市报人面临的最为迫切的问题之一。开辟新阵地,参与重大题材报道近年来,《温州日报》越来越重视对重大题材新闻的独立报道,以地方贴近性的传播原则,努力挖掘重大题材与本地受众千丝万缕的联系,让本地受众对重大题材新闻有亲近感,更为关切。2005年4月,《温州日报》参与浙江省记协市级党报工委组织的“接力长征”大型联合采访活动,连续两个月时间,派出3批记者,追随红军足迹,重温长征精神,参加纪念红军长征70周年这一重大历史题材的报道,站在地市党报角度,以本地为支点,做足贴近性,精心策划,推出一批专稿与专版,把本地老红军当年的长征史 At present, the rapid rise of urban newspapers and the full penetration of online media have made the municipal party newspaper face severe challenges. How to maintain and enhance the influence of the municipal party newspaper and give full play to its due role? It is one of the most urgent problems facing the city newspaper reporter. In recent years, “Wenzhou Daily” has paid more and more attention to the independent coverage of major theme news, and has endeavored to tap into the inextricable link between major themes and local audiences for the purpose of spreading the principle of local proximity The local audience is more concerned with the news on major topics. In April 2005, Wenzhou Daily participated in a large-scale joint interview organized by Zhejiang Provincial Association of Record Workers at the municipal level to send three batches of reporters for two consecutive months to follow the Red Army’s footsteps and review the Long March Spirit, to participate in the commemoration of the 70th anniversary of the Red Army’s long history of the major historical reports, standing in the city party newspaper point of view, with local as the fulcrum, close enough, carefully planned, launched a number of Zhuangao and special edition, the local Red Army year The history of the Long March