背景“怀揣邮册四处走,不知何年是尽头”,“千斤重担大家挑,人人头上有指标”……这些全员营销时的应景语句,充满了基层邮政员工的无奈和苦闷。邮政发展路在何方?如何走出全员营销的怪圈?如何把以我为主的产品推销变为适应市场、适应客户的营销?邮政人在苦苦寻找着答案。2001年 Background “carrying postal around, I do not know what year is the end,” “Weighed everybody pick, everyone has indicators.” These full-time marketing Yingjing statement, full of grass-roots postal staff frustration and depression. How to get out of the vicious circle of all-member marketing? How to turn the marketing of products that mainly focus on me into the market and adapt to the marketing of customers? The postal workers are struggling to find the answer. 2001