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1993年5月,香港《亚洲商业周刊》评选出亚洲最佳声誉公司,韩国浦项钢铁公司榜上有名,名列第四位。浦项的当选是当之无愧的,1993年它的盈利额达到了3.65亿美元,在世界钢铁企业中名列前茅。在世界钢铁市场不景气,许多大钢铁公司效益下滑甚至亏损的背景下,浦项公司却效益连年猛增,这绝不是偶然的。浦项公司令人瞩目的成就,同其经营战略的得当是分不开的。 第一,技术创新的战略。钢铁业是浦项公司的主业,但浦项产业科学技术研究所所作过的调查认为,同欧、美、日等先进工业国相比,浦项的钢铁技术水平约落后5～6年,影响了浦项的产品在国际市场上的竞争力。为降低成本,提高产品档次,从1992年
In May 1993, Hong Kong’s “Asia Business Weekly” selected the best reputation company in Asia, and South Korea’s Pohang Iron and Steel Company ranked the fourth on the list. Pohang’s election is well-deserved. In 1993, it earned a total of US$365 million in profits, ranking among the top steel companies in the world. In the context of the downturn in the world steel market and the decline in profits of many large steel companies, and even a loss, it is no coincidence that Pohang’s profits have been increasing year after year. Pohang’s impressive achievements are inseparable from its business strategy. First, the strategy of technological innovation. The iron and steel industry is the main business of Pohang, but the survey conducted by the Pohang Institute of Industrial Science and Technology believes that Pohang’s steel technology level is about 5 to 6 years behind that of advanced industrial countries such as Europe, the United States and Japan. Pohang’s products are competitive in the international market. To reduce costs and improve product quality, from 1992