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作为一个进入中国内地20多年的品牌,真维斯率先把休闲服概念普及到内地市场。真维斯一直在寻求主动,随着市场做出调整,每一次转折都率先而为,每一次都精准踩在点上,或许这就是榜样的力量。纵观今日的休闲服市场,早已摆脱价格竞争的时代,迈入品牌竞争的新时期。有权威机构预测,到2017年我国休闲服市场将有8000亿元的规模,可见市场和机会同样存在。另一面,电商、快时尚的双面夹击,把曾经倍受80后追捧的老牌休闲服品牌逼向市场边缘。需要警醒的是:如果企业只是站在维护原有利益和规模的角度做一些无关痛痒的改变,可能很难
As a brand that has been in mainland China for more than 20 years, Jeanswest is the first to popularize the concept of casual wear to the mainland market. Jeanswest has been seeking to take the initiative, as the market make adjustments, each turning point for the first time, each precise step on the point, perhaps this is the power of example. Throughout today’s casual wear market, has long been out of price competition era, into the new era of brand competition. Authorities have predicts that by 2017 China’s casual wear market will have a scale of 800 billion yuan, showing the same market and opportunities exist. On the other hand, e-commerce, fast-fashion double-sided attack, the 80 has been much sought after veteran casual wear brand to the brink of the market. What to watch out for is that it can be hard if businesses simply make irrelevant changes in the interests of maintaining the original benefits and scale