微博作为近三年迅猛发展的新媒体形式之一,打着“大众麦克风”的标志几乎横扫新旧媒体,在其平民媒介的美好设定背后,微博真实呈现出一定的特点,或继承和放大于传统媒体,或因本身特性自我滋生,这些特点都为我们了解和研究新媒体发展提供了一些参考价值,本文就旨在对微博真实的这些特点进行分析,同时对造成这些特点的原因进行探讨。 Microblogging, one of the new forms of media that has been developing rapidly in recent three years, has almost swept the old and new media under the banner of “popular microphone.” Microblogging really shows certain characteristics behind the fine setting of its civilian media. Inheriting and amplifying in the traditional media, or because of their own characteristics of self-breeding, these characteristics provide us with some reference value for us to understand and study the development of new media. This article aims to analyze the real characteristics of Weibo, The reason is discussed.