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古井集团董事长王效金将17年来的管理心血和智慧概括为三句话:“市场=品牌+网络”;“诚信+双赢=战略性伙伴营销”;“三化两改一分销”。市场二品牌+网络稍懂中国白酒营销史的人都知道,1997年是白酒行业的一个“坎”。标王的陨落,秦池的折戟沉沙,已经有力地说明“只要打广告,哪怕是臭狗粪也能卖”的广告至上时代,已经日渐式微了。这个时候,王效金审时度势,鲜明地提出:“古井贡品牌是无价之宝,提高品牌的含金量,要像爱护我们的眼睛一样爱护我
Wang Jing, chairman of Furui Group will be 17 years of management effort and wisdom summarized as three sentences: ”market = brand + network “; ”integrity + win-win = strategic partner marketing “; ”. Market two brands + network Little knowledge of Chinese liquor marketing history of people know that 1997 is a white liquor industry, “Hom”. The fall of the standard king, Qin pool of desperation, has been strongly stated “As long as advertising, even if it is stinky dog manure can sell ” advertising supremacy, has become increasingly diminished. At this time, Wang Xiaojin trial of the situation, clearly put forward: "Gujing tribute brand is priceless, raising the brand’s gold content, as love our eyes love me