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在线教育被认为是数字出版的蓝海。在“互联网+”时代,基于在线教育理念的中小学数字教辅出版,面临来自互联网公司与线下、线上中小学培训机构的双重竞争,但同时也存在有平台无用户、有用户无付费以及线上与线下闭环一体化发展探索艰难等问题,其原因在于传统中小学教育教学模式没有发生根本改变,而在线数字教辅本身的竞争力不足从而导致商业模式不够清晰。在国家大力推进教育信息化战略的背景下,中小学数字教辅出版将迎来巨大的发展机遇,将呈现出深度切入传统教育教学环节以及与教育培训等邻近产业跨界融合发展等新趋势。
Online education is considered a digital publication of the Blue Ocean. In the “Internet + ” era, based on the concept of online education, primary and secondary digital supplementary publishing is faced with the dual competition from Internet companies and off-line and online primary and secondary training institutions. However, there are also platformless users and users No pay and the integration of online and offline closed-loop development of difficult problems such as exploration, because the traditional primary and secondary education did not fundamentally change the teaching model, and online digital supplementary itself lack of competitiveness leading to the business model is not clear enough. Under the background of vigorously promoting education informationization strategy in our country, digital supplementary teaching of primary and secondary schools will usher in tremendous opportunities for development. It will present new trends such as deepening into the traditional education and teaching links as well as integrating and developing with other industries such as education and training.