一、旅游文化内涵的阐述任何一种新的文化形态的产生、发展和完善,都是社会生产力和社会文化发展到相当水平的结果。随着旅游业在经济领域中地位的不断提高,它对社会文化发展的需求和依赖也越加明显。旅游行为的综合性、时间空间的延展性、景观意态的趣味性、旅游内容的丰富性,以及满足游客文化需求多样化的客观规定性,促使旅游业必须具有适合自身发展需要的文化形 First, the interpretation of the connotation of tourism culture Any kind of new cultural forms of generation, development and improvement are all social productivity and social and cultural development to a considerable level results. As tourism continues to gain more prominence in the economic field, its demand and dependence on social and cultural development become more apparent. The comprehensiveness of tourism behavior, the scalability of time and space, the interestingness of landscape conception, the richness of tourism content, and the objective regulation of diversifying tourists’ cultural needs have prompted the tourism industry to have a cultural form that suits its own development needs