老产品积压需要清理仓库而甩卖、新产品的上市促销以降价开路、竞争对手降价促销而导致的被动降价等,必然导致企业利润流失或者“杀敌一千、自损八百”的被动局面。成本领先战略是企业获取竞争优势的三种基本战略之一。但是过去几年来,在我国市场“硝烟弥漫”的价格战面前,人们 The backlog of old products needs to be cleared for sale at warehouses. The promotion of new products at market price cuts and passive price cuts caused by price cuts and promotions by competitors will inevitably lead to the loss of corporate profits or the passive situation of “killing one thousand killers and damaging 800”. Cost leadership strategy is one of the three basic strategies for a company to gain a competitive advantage. However, in the past few years, in front of the price war in our country’s market of “smoke and smoke”, people