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在经营者明白了眼镜行业电子商务网站建设的原则以及商务模式的选择后,接下来的问题是如何掌握商务网站推广的技巧。放眼当今眼镜行业,许多企业经营者已经意识到进军电子商务和网络营销的重要性,一些企业已经建立了商务网站或企业形象推广网站。然而,随之而来的问题是,相当多的企业网站并没有取得应有的效果,“只见网页建不见订单来”的尴尬困扰着许多企业经营者。那么,为什么会出现上述问题呢?其中一个重要的原因就是很多眼镜行业的商务网站建成以后,经营者却并不懂得商务网站推广的技巧,因而不能有效地进行网站推广。因此,如何帮助眼镜企业经营者努力提高商务网站推广的能力和技巧,就成为眼镜行业推进信息化建设的关键环节和重要课题。
Operators understand the glasses industry e-commerce website construction principles and business model of choice, the next question is how to master the business website promotion skills. Looking at today’s optical industry, many business operators have realized the importance of marching into e-commerce and Internet marketing, some companies have established a business website or corporate image promotion site. However, the ensuing problem is that a considerable number of corporate websites have not achieved the desired results. The embarrassment of “seeing only the pages not found on orders” has plagued many business operators. So, why there is such a problem? One of the important reasons is that many optical business after the completion of the business site, the operator did not know how to promote business sites, which can not effectively promote the site. Therefore, how to help glasses business operators strive to promote the ability and skills of business site promotion, it has become the glasses industry to promote information technology, the key link and an important issue.