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行业期刊要满足市场需求,不断扩大读者群,提高发行量和经济效益,就必须进行营销活动。企业的市场营销活动总是在一定的外界条件下进行的,为了实现营销目标,必须认真分析和研究市场营销环境,并努力谋求企业外部市场环境与企业内部条件和营销策略之间的动态平衡。市场环境是在不断变化的,因而企业的营销策略、营销观念、营销手段与方法必须随之变化,及时进行营销管理创新。
Industry journals to meet market demand, expanding readership, improve circulation and economic benefits, we must carry out marketing activities. Enterprise marketing activities are always carried out under certain external conditions. In order to achieve marketing goals, the marketing environment must be carefully analyzed and researched, and the dynamic balance between the external market environment and the internal conditions and marketing strategies of the enterprise should be sought. Market environment is constantly changing, so the marketing strategy, marketing concepts, marketing methods and methods must be followed, timely marketing management innovation.