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当前我国正处于社会转型时期,技术革新导致媒体传播革命,新媒体日益成为民众利益表达的第一通道,极大拓展了社会舆论空间。与此同时,网络冲突与网络暴力日益增多,特别是在以微博、微信等为代表的自媒体网络平台上更为突出,网络群体性事件频发。文章主要从自媒体的角度出发,通过文献研究来获得相关资料,对自媒体和网络舆论的特点进行分析,运用定性分析方法对网络舆论的传播行为进行研究,探讨网络舆论的社会影响,并提出关于正确引导网络舆论的意见和建议。
At present, our country is in a period of social transformation. Technological innovations lead to media revolution. New media are increasingly becoming the first channel for expressing the interests of the public and greatly expanding the space for public opinion. At the same time, the network conflicts and cyber violence are increasing day by day, especially in the self-media network platform represented by Weibo, WeChat, etc., with frequent cyber mass incidents. The article mainly from the media point of view, through literature research to obtain relevant information, from the media and online media analysis of the characteristics of the use of qualitative analysis of the spread of online media research to explore the social impact of public opinion on the network and put forward Opinions and suggestions on the correct guidance of online public opinion.