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盘点20世纪90年代,面对21世纪,人们的生活主题——吃、住、行都已发生或正在发生深刻的根本转变。“民以食为天”！吃不仅是简单的饱腹,吃代表着文化、象征着品味、反映着生活。新世纪的步调肯定是愈来愈快,人们的食肯定是愈吃愈挑,但是化费在烹调上的时间肯定会愈来愈少。繁忙的工作、频繁的交住、现代的休闲、使人们吃的乐趣也愈来愈少。这一态势的发展除了极大地促进方便食品和快餐食品的迅猛增长外,家庭餐饮料理的外部化正悄然兴起。 在方便食品和快餐食品大行其道之时,营养、丰盛、方便的能外带的家庭型食品成为消费者强烈的需求,这便是在美国、日本等国家迅速发展的家庭取代餐(MHR)。据统计,美国已有86％的家庭备有微波炉,其做一顿饭所化的时间平均不超过15分钟。1995年美国HMR的市场规模达830亿美元,2005年预计为1240亿美元。日本将HMR习惯称为“中食”,即饮食从外面买来在家里食用。据日本外食综合所的调查资料显示,其HMR的市场规模由1994年的4兆9905亿日元增至1998年的5兆7756亿日元,增长15.73％。据美国业界预测,外带食品关连产业的销售额,近年来,因HMR的因素,餐饮业增长了3倍,食品产业增长了7倍。美国食品行销协会(FMI,Food Marketing Institute)指出,未来消费者会倾向外食,对于食品材料的购
Counting In the 1990s, in the 21st century, the fundamental theme of people’s lives – food, housing, and transportation – has taken place or is undergoing profound and fundamental changes. “People take food for the day!” Eating is not only simple and full, eating represents culture, symbolizes taste, and reflects life. The pace of the new century is definitely getting faster and faster. People’s diet is definitely more and more picky, but the time spent on cooking will certainly be less and less. There are fewer and fewer busy jobs, frequent stays, modern leisure, and people eating more and more. The development of this situation not only greatly promotes the rapid growth of convenience foods and fast foods, but also the externalization of family dining and cooking is quietly rising. When convenience foods and fast foods are popular, nutritious, abundant, and convenient family-style foods that can be taken out have become a strong demand for consumers. This is a fast-growing family meal replacement (MHR) in countries such as the United States and Japan. According to statistics, 86% of households in the United States have microwave ovens, and their average time for cooking a meal does not exceed 15 minutes. In 1995, the market size of HMR in the United States reached 83 billion U.S. dollars, and in 2005 it is estimated to be 124 billion U.S. dollars. Japan used to call HMR “in food”, that is, eating from the outside to eat at home. According to survey data from the Japan Food and Agriculture Research Institute, the market size of its HMR increased from 4.909 trillion yen in 1994 to 5.776 trillion yen in 1998, an increase of 15.73%. According to U.S. industry predictions, the sales of the food-related industries in the outsourced area have, in recent years, been due to HMR factors, the catering industry has tripled and the food industry has grown seven times. The FMI (Food Marketing Institute) pointed out that consumers will tend to eat out in the future and purchase food materials.