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公共文化服务体系的建设是构建和谐社会的重要内容,如何提升农村公共文化服务水平是摆在当前文化工作者面前的首要问题。本文在界定农村公共文化服务概念的同时,对当前农村公共文化服务现状进行了客观分析,尝试结合现代市场营销理论,从文化消费者的角度,对农村公共文化服务网络的构建、市场定位策略和工作机制创新进行全面深入的阐述。
The construction of public cultural service system is an important part of building a harmonious society. How to improve the level of public cultural services in rural areas is the primary issue facing the present cultural workers. While defining the concept of public cultural services in rural areas, this article objectively analyzes the current situation of public cultural services in rural areas, and attempts to combine the modern marketing theory with the perspective of cultural consumers to establish the public cultural service network in rural areas, the market positioning strategy and Work mechanism innovation to conduct a comprehensive and in-depth elaboration.