随着全球经济一体化的到来,企业的生存环境也日趋复杂,竞争将更加激烈,原有的经营管理手段已不足以使企业在激烈竞争的国内外市场占有长远的优势地位。上世纪80年代,特别是近年来,文化问题成为研究企业经营管理的重要课题。纵观中外成功的企业,它们有一条相似的经验,那就是每个 With the advent of global economic integration, the living environment of enterprises has become more and more complicated with more intense competition. The original management methods have not been enough to enable enterprises to occupy a long-term dominant position in the highly competitive domestic and overseas markets. 80s of last century, especially in recent years, cultural issues have become an important issue of business management. Looking at successful Chinese and foreign enterprises, they have a similar experience, that is, each