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广告艺术设计是实用性较强的一门学科,在教学过程中掌握课堂教学传递专业广告设计内容,结合实际课本所学知识运用到企业商业设计,是对广告设计在校大学生提出的问题,实践实习市场,了解市场,才能使设计在美观的情况下更具实用性、经济性,才能真正达到“学以致用,学有所用”的目的。本研究项目从实践调查出发,探讨广告设计课程中课堂教学与社会实践的切合点,为了改变云南省高等职业广告设计教育的发展现状。
Advertising art design is a practical practical discipline, in the teaching process to master the classroom teaching delivery of professional advertising design content, combined with the actual knowledge of textbooks applied to the business design business, advertising design of college students in the issue, practice Internship market, to understand the market, in order to make the design more beautiful in the case of more practical, economical, can truly achieve “learn to apply, learn to use ” purpose. This research project starts from the practice investigation to discuss the point of classroom teaching and social practice in advertising design course, in order to change the current situation of the development of higher vocational advertisement design education in Yunnan Province.