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构图在广告设计中扮演着解决广告图形、色彩、版面和文字空间关系的重要角色,构图的恰当与否是广告设计成功的先决条件。广告设计的构图需要有创造性的思维方式,经过不断完善达到所需效果。在广告设计过程中,设计者要结合脑海中构成的画面进行整体设计,最终形成一幅完整的设计构图,达到广告设计的最终目的。
Composition plays an important role in the design of ads to solve the relationship between the graphics, colors, layouts and text spaces of advertisements. The proper composition of the compositions is a prerequisite for the successful design of advertisements. The composition of advertising design requires a creative way of thinking, after continuous improvement to achieve the desired effect. In the advertising design process, designers should combine the composition of the mind in the overall picture design, and ultimately form a complete design composition, advertising design to achieve the ultimate goal.