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日前，在北京揭晓的“首届中国消费者（用户）最喜爱品牌民意调查”大型公益活动中，海尔(600690)从众多国内外知名品牌中脱颖而出，海尔高端彩电如数字等离子电视、数字液晶电视、数字显像管(CRT)电视、数字背投电视等全线告捷，被消费者推选为2004年度“中国消费者最喜爱电视品牌”。此次的调查活动是由人民日报社市场信息中心主办，100多家权威行业协会协办，全国30多个省、市、自治区的消费者通过人民网、搜狐等多家网站进行公开投票，对企业的服务、质量、信誉、环保、购物首选、满意程度、市场竞争力、市场潜力、企业形象等15项指标进行综合测评。这样的评选结果真实体现了全国各个地方不同消费者的真实意愿，具有很强的社会效应和市场指导价值。海尔彩电凭借其高质量的产品、高品质的服务、不断创新的精神和良好的企业形象获此殊荣本也不在意外，只是，在本次调查中，海尔受到消费者认可和推崇的不是普通的彩电，而是一直以来国产品牌在市场地位上不占优势的高端彩电。这意味着以海尔为首的国产品牌在高端彩电市场上品质、技术和服务己经被广大消费者全面接受，并成为消费者购买时的首选。
Recently, Haier (600690) stood out from many domestic and foreign well-known brands in Beijing’s “Most Popular Brand Opinion Survey on China’s Consumers (Users).” Haier’s high-end color TVs such as digital plasma TVs, digital LCD TVs, Digital video tube (CRT) television, digital rear projection television and other full-line victory, was selected by consumers in 2004 as “Chinese consumers favorite TV brand.” The survey was organized by the People’s Daily Market Information Center, co-organized by more than 100 authoritative industry associations, consumers across more than 30 provinces, municipalities and autonomous regions through the People’s Daily, Sohu and other sites for public voting on the business Service, quality, reputation, environmental protection, shopping preferences, satisfaction, market competitiveness, market potential, corporate image and other indicators of 15 comprehensive evaluation. Such a selection result truly reflects the true wishes of different consumers in various parts of the country and has strong social effects and market guidance value. Haier color TV with its high-quality products, high-quality service, innovative spirit and a good corporate image of this award was not surprising, but in this survey, Haier recognized by consumers and not respected by ordinary Color TV, but has always been a domestic brand in the market position does not dominate the high-end color TV. This means that the Haier-led domestic brands in the high-end color TV market, quality, technology and service has been fully accepted by consumers, and become the first choice when consumers buy.