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一、平衡原则的理论基础及其界说平衡原则的理念源自于西方,是西方新闻报道中一项被普遍遵循的基本原则。在国内较早提出这一理论的是孙旭培先生。在80年代提出了他的平衡概念。孙先生认为:“平衡就是在突出报道一种主要因素时,还要顾及其他因素,特别是相反的因素;在突出报道一种主要意见时,还要注意点其他意见,特别是相反的意见”。在新闻报道实践中,平衡是新闻传媒、新闻工作者应保持的一种客观公正的立场,其表现就是给予报道事件的相关各方以平
First, the theoretical basis of the principle of balance and its concept of defining the principle of balance originated in the West as the basic principle universally followed in western news reports. Earlier put forward this theory in China is Mr. Sun Xupei. In the 80’s put forward his concept of balance. Mr. Sun argues that “balance is about highlighting one of the main factors, but also about other factors, especially the opposite; in highlighting one of the main ideas, but also pay attention to other opinions, especially the opposite ”. In the practice of news reporting, the balance is an objective and impartial position that the news media and journalists should maintain. The performance is to give equal protection to all parties involved in reporting the incident