商标既是经营者生产产品或提供服务的质量象征,又是经营者独特个性、文化品位、商业信誉等因素的综合载体,是为经营者创造财富的无形资产。作为企业知识产权保护的重要组成部分,商标战略能有效地保护、利用企业的智力资产,使其服务于企业的发展。实施商标战略有利于树立产品和服务的良好声誉和信誉,提高产品和服务的附加 Trademarks are not only the quality symbol of the operators in producing products or providing services, but also the comprehensive carriers of the unique personality, cultural taste and business prestige of the operators and other intangible assets that create wealth for the operators. As an important part of corporate intellectual property protection, the trademark strategy can effectively protect and utilize the intellectual assets of enterprises and make them serve the development of enterprises. Implementing a trademark strategy is conducive to establishing a good reputation and credibility of products and services and enhancing the addition of products and services