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中国书业已经和正在进入畅销书时代,畅销书对书业的拉动作用,主要体现在图书市场的增量上,畅销书投放市场的品种、发行量及形成的市场占有率,在很大程度上左右着图书市场的规模和空间,对图书市场的扩容起到了强力拉动作用。北京开卷图书市场研究所对全国图书市场的监测表明,1999年以来,全国图书零售市场的增长率大大超过国民经济的增长速度,2000年的增长率为23.53％,2001年为18.31％,当年的图书零售销售额达160亿元。
China’s book industry has been and is entering the best-selling era, the best-selling book on the book industry’s stimulating effect, mainly reflected in the incremental book market, best-selling book market varieties, circulation and the formation of the market share, to a large extent On the left and right of the book market size and space for the expansion of the book market has played a strong role in stimulating. The monitoring of the national book market by the Beijing Open Book Market Research Institute shows that since 1999, the growth rate of the national book retailing market has greatly exceeded the growth rate of the national economy, with a growth rate of 23.53% in 2000 and 18.31% in 2001 Book retail sales of 160 billion yuan.