中国市场的魅力如今似乎已是无法抵挡。不少国际性企业以及他们的品牌前赴后继、浩浩荡荡涌入中国市场。某合资糖果公司进入中国市场有年头了,经过营销人员的不懈努力,该公司的品牌已经占有了一定的市场份额。但是,就在达到一定市场份额后,增长却明显减速。是市场已经饱和还是产品不能争取更多的消费者?是营销策略要进一步调整还是公司要进一步加大市场投入?如果加大了投入,会不会就有相应的回报呢?于是就委托我们对它的 The charm of the Chinese market now seems to have been unable to resist. Many international companies and their brands one after another, mighty influx of the Chinese market. A joint venture candy company to enter the Chinese market has been years, through the tireless efforts of marketers, the company’s brand has occupied a certain market share. However, just after reaching a certain market share, growth slowed down significantly. Is the market saturated or the product can not win more consumers? Is the marketing strategy to be further adjusted or the company to further increase market input? If you increase the input, will there be a corresponding return? Then entrust us to its