在当今信息化、多元化的高科技时代,视觉传达设计已成为人类文明发展的重要组成部分。自我国引入包豪斯教学理念至今,西方的设计思潮不断冲击国内设计领域,一些传统的艺术价值观和艺术审美观收到了很大影响,许多设计作品也越来越远离民族本土化而追求新潮的艺术表现。长此以往,中国视觉传达设计的未来不免让人担忧。将民间美术元素与视觉传达设计相融合,可以使我们认知民间美术中的优秀元素及精华,改变大众对民间美术文化的漠视与淡忘的现状,让优秀的民族民 In today’s informationalized and diversified high-tech era, visual communication design has become an important part of the development of human civilization. Since the introduction of the concept of Bauhaus teaching in our country, Western design trends have continuously hit the domestic design field. Some of the traditional artistic values ​​and artistic aesthetics have received a great deal of influence. Many of the designs are also getting more and more distant from the national localization and the pursuit of fashion. Artistic expression Over time, the future of China’s visual communication design can not help but cause for concern. The integration of folk art elements and visual communication design can enable us to recognize the outstanding elements and essence of folk art, change the general public’s indifference and forgetfulness of the folk art culture, let the excellent national people