互联网及移动通讯技术的发展推动着媒介生产及传播方式的改变,微信、微博等新媒体平台的出现推动着舆论传播格局的变革,使传媒重塑、融合的速度加快,并使传播媒介进入“微时代”。电视作为重要传统传播媒介受到极大冲击,不断创新、融合是其满足受众需求及提升传播力的重要途径。本文以“微时代”内涵为切入点探讨了此背景下电视传播力提升的途径。 The advent of new media platforms such as WeChat and Weibo has driven the change of the pattern of media dissemination, accelerated the process of reshaping and converging the media, and brought the media into “Micro Age ”. Television, as an important traditional media, has been hit hard by innovation and integration. It is an important way to meet the needs of its audience and enhance its communication capabilities. This paper explores the ways to improve the TV broadcast power under the background of “Micro Era ”.